In 2023, I was attending my favorite San Francisco festival, Hardly Strictly Bluegrass, and did an illustration inspired by it for fun. I spent the next couple of months trying to cold email the right person to see if I could collaborate on merch for the next year.

Fast forward to 2024 and I am pinching myself that I actually got connected with the right folks! We worked together all year to create a line of exclusive merch. I created the design for the Swan stage as well as illustrations for the entire festival marketing itself. What an honor to contribute to a festival that I love so much.

My merch was the top seller for the festival and ended up selling out! Glad I snagged a few before that happened!

Creative Direction: Sarah Davis
Screen-Printing & Merch Collaboration: Dave Rosen at Farm Fresh Clothing